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Uncover The Benefits Of Article Marketing



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By : Marshall Kempler    29 or more times read
Submitted 2010-07-31 12:55:25
A different way to bring visitors to your site is through Article marketing. Given below are some of the benefits you should be aware of.

Article marketing allows you to build in one way back links to your site that bring you relevant and targeted prospects. Even those who have only been in Internet marketing for a short time have learned of the value of high quality back links Search engine optimization (SEO) is a key factor in getting high search rankings, which is a very important factor in bringing inbound links to your site. A great way to create these back links is through article directories from articles you have written and distributed. An added benefit is it increases your search engine position in the long run putting you ahead of the game. You can also use automated article distribution services that are available online. They simplify the process by finding relevant sites for you and posting your articles, which in the long run increases the activity on your site. Just sign up for their service and begin submitting your articles that relate to your niche. Whatever process you go with, manual or automatic submission, article marketing will directly and indirectly benefit your business on the long run. It is very rewarding and worth the time required to do article marketing, especially when traffic begins to arrive on your site from multiple areas on the web.

In order to be a successful salesman on the Internet you must prepare your prospect for the purchase. Of course, seasoned marketers already know the value of doing this. The warm up, the pitch, the home run, they are all baseball terms yes, but more than that they are the best Internet marketing tools for customer preparation you will come across. If you want to pre-sell your product to a targeted audience, Internet article marketing is the way to go. You can use Internet articles to prove your product is the best product and sway buyers your way over the competition. Once you get this far all you have to do is ring in the sale. The process you have to go through when using article marketing to pre-sell a product is worth the effort. You have to be careful and make sure your article doesn't look like a sales pitch. You walk a tight rope when trying to sell or pre-sell on the Internet, your article must stay on the white side of that line. Your article should begin with a short description of the topic before jumping right into the problem. After that, give them an alternate solution. Lastly show them why your product it the one they should buy to fix the problem. This is a tried and true method of closing a sale.

Lots of people get into Internet marketing so that they can find a steady stream of online income that they can live off of. You can make a living over the Internet by various ways when you promote products, but you'll soon see that each of them has an up and a down side. Besides that, the learning curve is if you're just starting out. You will find that article marketing is just what you're looking for when you try to make money quickly over the Internet Article marketing and affiliate marketing can be used in combination to accomplish this. You can use article marketing to promote your affiliate products, and you don't need anything to start. You will have to wait a little bit before the money comes in, but you'll succeed before you know it. Your articles need to be written using certain keywords if you hope for this to work, as the search engines will then rank your articles as high as possible. When you reach that high rank with the search engines, you won't have to wait long for the visitors to start flooding to your site. Your traffic will read your article, click on the link in your resource box, and then they'll want to know about the affiliate products you're offering. This is the easiest and by far the best method to make money online, period.

Internet marketers are constantly searching for ways to get people to come to their sites who are interested in what they're offering. Targeted traffic is the life and blood of any website, without which there would be no progress. When we discuss article marketing, what do you typically think of? It should conjure up the concept of getting visitors who are interested in what you're selling. Even though article marketing may seem to be a slow process for many, it's actually a sure shot way to get highly qualified prospects to your site. In simpler words, your readers are flooding to your site because they consider your advice authoritative. Your articles have left them interested in what you have to say and they come to your site because they find themselves craving more. You are essentially pre-qualifying your traffic so that the visitors you get are already interested in what you have to offer. Your visitors will then become buyers if you can entice them with good sales copy. Don't rely on your article to convert your traffic, as your sales copy should do that for you. Article marketing is a great way to get the visitors you've been wanting. As a matter of fact, you won't find a better way of getting targeted traffic to your site, it's that good. This is also a way to do research on what products give you the best response. When looking for the best converting product many affiliate marketers find this very helpful. Use different articles for each target product and keep a record of all the article views, the link click through rate, the product conversion and many other statistics. This would give you a fair idea on where you stand what should be your next step. Another positive is it will help you determine what products to focus on and what ones to cut, you can then run individual campaigns for these products.

You have the opportunity to reach out to your customers on a global level with article marketing. You are only limited by your desire to reach out. Don't slam the door on your success, branch out, seek global markets to increase your growth. Internet article marketing is unique in that respect. If you are the authority in your niche it won't matter where you are located.

One other benefit to utilizing article marketing is that you can use it to make an email list of people who want to subscribe to you. A mailing list is extremely valuable and most Internet marketers will tell you that that's where the money is. Since the traffic you get from the articles is so targeted, why not use it to create your email list? You will soon see just how easy it is to get such a list from your articles. You only need an opt in page, and then something to give away for free to subscribers. You can direct the traffic from multiple articles to that one opt-in page and build a responsive list of relevant subscribers. Once you have lots of articles bringing traffic in, you only need to create a bond with your email list.

Search engines are a great source for traffic but with article marketing you will find traffic comes from newsletters, blogs ezines and many other sources. You won't even have to ask for the traffic with good articles, they will get republished, sending traffic your way. Especially when you talk about the search engines, when your article gets ranked, it can get thousands of visitors in a few days, depending on your chosen keyword. This is why article marketing is so lucrative and effective, you get so much without even paying for it. These points, just go to show, that article marketing is a powerful and effective tool for long term success of your business.

In the end article marketing is only as successful as the energy and effort that you put into it.

Author Resource:

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