Favourable media coverage is important in travel industry, and Majorca has a real mix of attitudes from people who might be considering a holiday on the well known Spanish island that has proved so popular with tourists in the past.
On the one hand there is the image of Magaluf to consider. It's a town that attracts some but is a definite turn off for others.
And for tourists who prefer peace and quiet to a walk on the wild side, Magaluf is set to become even more of a party magnet as 'Mallorca Rocks' has opened - sister hotel to the successful 'Ibiza Rocks' just across the water.
Fantastic for the young, and young at heart who can discover Majorca as well as Ibiza. For those who like their clubbing and nightlife Mallorca Rocks will be the centre of a Majorca holiday for many of them.
And the Majorca hotels could benefit as stag weekends and hen parties view Majorca as an alternative to Ibiza, bringing in good revenue year round from young Europeans with disposable incomes.
Flights to the island are not expensive, and with airlines operating from many regional airports from the UK, Ireland and mainland Europe, for students and other young people the cheap flights could see visitor numbers in this age group rise considerably this summer.
But for couples and families who don't want 24 hour partying, and are looking for a good relaxing sunshine holiday, is Majorca a good destination for them this year?
The answer is a definite yes, there's another side to the island that's ideal, and if they choose the right location it would be hard to imagine they're on the same island as party loving Magaluf - but they would still get the good deal for their Majorca flights.
When looking at a map, on the north-west side of the island is Soller. And it is here that holidaymakers can escape to another world, and it's quiet enough to enjoy while having a good amount of activities going on, to be enjoyed year round.
A tram connects the port to the town, and Deia - another village ideal for family holidays - is closeby, and there is a train that runs through the wonderful Majorca countryside to the capital Palma - a great day out enjoyed by many staying in Soller either in one of the hotels or Majorca villa holidays.
The port is a wonderful place to while away a few hours, with yachts calling in from all over Europe. The harbour area has a good amount of restaurants and cafes serving a variety of food including local dishes all day, and there are also apartments to rent with sea views here for holidaymakers.
For a good family holiday this summer, Soller could be the answer for quality time away.
Author Resource:
Tour operators often have last minute cheap holidays in Mallorca and these can be accessed at yourmajorca.net
Also online are villa holiday companies with villa holiday Majorca offers.