But there's another side to RSS I would like to debate with you today, and that is RSS syndication conjointly called RSS submission that is the method of using this technology to urge higher page rankings within the search engines and increase web traffic to your website.
I am visiting counsel to you that this can be a very important process for you to perceive and start using because the overwhelming majority of your competition (alternative net sites) are not leveraging this technology. Therefore using feed submission may be a great manner to help you in leapfrogging your competition.
But lets take a step back and understand how the process works. Firstly so as to use RSS like this, you need an RSS feed.
Think of an RSS feed as simply a description of one or more pages on a website. It is a normal format which will be scan by literally countless programs on the internet.
You see computers being what they are, they can not understand a particular piece of information unless they perceive the structure. Because RSS could be a documented format, it suggests that all these programs that use RSS can then perceive a way to browse an RSS feed, and the way to method the contents in the file.
Several websites have this technology built in. If you're running a wordpress blog you automatically have this technology designed in to every post you make on the website.
And whether or not your using a static website while not RSS feeds, you'll invest in an cheap RSS script to product RSS feeds for your website.
As I mentioned previously RSS technology has mainly been used to retrieve data for a group of websites (news, new content, etc). It has not very been used to assist you in getting visitors to your web site or ranking higher in google.
But new exciting software is returning out to leverage the power of RSS to induce the word out about your website.
Entire websites are developed and being developed as RSS Aggregators, in different words sites dedicated to receiving info regarding the content that's on different websites. And guess what? They use RSS technology as well.
Google, the premier search engine itself invested million getting a significant RSS website known as feedburner. Further they then added to their AdSense program a module for RSS Feeds. AdSense is the foremost widely used technology to place advertisements on websites that we tend to apprehend of today.
I'm hoping your beginning to determine where I am going with this, if entire sites are setting themselves up to use RSS exclusively and Google themselves are heavily investing in RSS technology, then this is often something that web marketers ought to be wanting at.
Google realize that RSS is all concerning tracking content changes, because anytime a web site adds content to their website (if they're using RSS technology) then their RSS feed is updated automatically.
And with RSS aggregator websites actively seeking new content via RSS feeds, almost invariably allowing web site homeowners to "send" their RSS feed at no cost, the time is ripe for you to start using this in your net marketing.
You see any time you submit RSS feed files to these websites, they store the file on their servers and offer a backlink (a link back to your website). And as a result of google love new content, they visit these sites often, and as a result they rank these websites a lot of prominently in the search engines, which means additional visitors realize that content.
The top result is your web site gets found by more visitors, either indirectly by the link on the RSS aggregator web site, or directly within the search engines as a result of your web site currently ranks better because of the links from the RSS aggregator sites.
In the past it has been rather time consuming to manually submit RSS feeds to those websites. But nice software is constantly coming back out that can automate this process.
Early versions of the software would need you to create your own RSS feed and to specify which sites to go through, and it though quicker than a pure manual process would still be a time consuming process.
More recent versions of the software really produce RSS feeds automatically and submit automatically to the RSS aggregator websites each time you post. There are versions of the software that job as a desktop application, or on a server. There are even versions of the software that employment with the foremost in style blog platform on the net, WordPress.
Still a lot of versions of the software permit you to merge feeds (create a replacement RSS feed from 2 or more existing RSS feeds) and to then permit you to submit that for more backlinks and more rankings!
Thus create certain you take the time to investigate the simplest RSS submit technology obtainable and take the time to beneath RSS feeds. Your net website will many thanks in the form of additional net traffic and better rankings in Google.
Keep in mind, if Google thinks enough of the technology to be sinking millions into it, it is not a fad, but it's here to remain!
Author Resource:
Link :
Barbara K Howard has been writing articles online for nearly 2 years now. Not only does this author specialize in RSS, you can also check out his latest website about:
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")