If you are using online tools to advertise, the most essential piece of advice you could ever get is to know how your customers are using the web. This is a simple advice but many business owners forget to discuss it when working on their website. From those techie touch screen iPads to Blackberries, how does one deliver messages to customers online today?
First, it is important that you have some sort of measurement. If you have a website you should have a way to measure traffic to your website. It is important to know how many visitors go to your website to give you an indication of how hot or cold your product is. For instance, if you have a print online business, it would be good to have a counter that would give you a number of unique visitors. The numbers that will be generated by some type of metrics or analytic application on your website can help you decide how you can improve the site or how to deliver content in a different way.
Second, with Blackberries or smartphones, it is important to know how your website will look like in a mobile device – if it is even accessible. You must remember though that a website with graphics and images will take longer to download on smartphones. If you have a website which is heavy with graphics, you run the risk of being cancelled out by your customers. Remember that those who often use mobile devices to transact business would be the type of people who are always in a rush.
Also, it would pay to know that Flash animation may not work on some phones. However, you do not have to sacrifice these features on your full-size website if that is where most of your customers are coming from. But you may also want to consider developing an alternative style for clients on mobile devices. You do this by asking your developer to create a style for the mobile web browser or for the screen size of mobile devices. It is like asking your web developers to customize your site according to the browser or screen size of most mobile devices. This is no different from asking your favorite print online company for custom printing.
Consider also the fact that some websites are designed and developed to work on some types of computer screen. This is important because your prospects might like to print your pages or articles for reference. For instance, customers accessing a print online business might want to download templates or print samples of custom printing, etc. This printer-friendly feature of your website is an extra facet that you can request from your web developers for a minimal fee. This feature should be activated when customers hit the print icon on your web page.
Finally, consider the look and style of your website. Before you ask web developers to design your site, you must have an idea of who your target audience will be. Business is about telling your customers that your business understands and is flexible to your prospects’ needs. This character of your business must be evident to all your prospects. You can do this by manipulating some items in your website. For instance, provide your users with a feature so that they can either increase or decrease the font size to make reading content easier for your visitors.
What is important is for your website to empower your visitors to give them the manner that they prefer to view your site.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers custom printing , banners, magazines, flyers, bookmarks, presentation folders, labels, posters, print online and other printed ads with myriad selection of poster templates and designs for any postcard marketing and business ventures.
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