Anyone involved in network marketing knows that a continuous supply of qualified leads is the lifeblood of their business. They also know that it is getting harder every day to find good qualified leads. Up until now the primary source of leads as been paid lists. But these have proven inadequate. They have resulted in less than great conversion rates. In fact most of the names on these lists are cold and unresponsive to repeated mailings. They are in the end usually a waste of time and money.
If you're tired of beating your head against the wall trying to get these prospects to convert, there is a better way. It is a way that has good qualified prospects coming to you rather than you searching to find them. You need to start today to become an internet marketer. Doing this is essential to your survival in today's increasingly competitive direct network marketing environment.
If you don't have a website, go and get one right now. It only costs about $10 to register a domain name for a year - sometimes less. Start branding yourself. People join a person they know and trust; not a network marketing company by itself.
You want to have people find your message or offer on the web who want to find out more about it. This is the best source of targeted leads. These are people who interested and ready to join your opportunity. You will have a much higher conversion rate with these people than trying to generate interest from a list of cold emails that purchased from somewhere.
Once you have your website you'll need to start generating traffic. There are basically two types of traffic - paid and free. I would recommend you start with the free traffic sources. It will take a little longer but it will be a lot less expensive.
To get free traffic you'll need to get your website indexed and ranked in the search engines -particularly Google. You'll need to learn the tools and techniques to make this happen but they are not difficult. Basically you will need to do some research to find out the keywords people are searching on. Then build your website around these and related keywords.
You'll want to eventually build your own list of people that you can directly market to. This will become the greatest asset of your business. These people will join your list because they are interest in what you have to offer. Think about it. When you sponsor people into your network marketing opportunity, that list belongs to the company. Many organizations have very strict rules about what you can and can't do with your downline. The company goes away and your list goes away. Protect it.
If you diligently build that long term asset, over time you will have an independent marketing machine. It will be independent of any particular business opportunity. You will have generated quality leads and have a pool of prospects for other business services you might want to offer.
Author Resource:
Todd Gleason is a small business owner and internet marketer. He is frequent author on small business development and internet marketing. You can learn more about the new skills needed for direct network marketing and get a free copy of "7 Secrets to building a Productive Downline" here.
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