Indeed, calendar printing is not as easy as it may seem if you aim to promote or market something. You have to consider a lot of factors when you print promotional calendars and there are just business owners who do not carefully carry out these factors. Remember, your promotional calendars will be posted up there the whole year; thus, it pays to focus your efforts in this significant venture. And of course, it is equally important that you prevent mistakes from happening in your calendar printing. You will find below some mistakes that are commonly committed by people who print promotional calendars. Read on and be warned of these slip-ups.
The first mistake that you should avoid is printing and distributing your promotional calendars too late. Remember the pages in your calendars are “moving”. If you start distributing your calendars at the end of the first quarter, you simply waste your January and February pages. This will greatly reduce its usefulness together with the effectiveness of your marketing message. When this happens, don’t expect everyone to buy or happily receive your material. This is when the importance of planning is realized. It is crucial to plan your calendar printing early. This will give you ample time to revise your material should an error be spotted.
Another mistake that you should avoid when designing your promotional calendars is to make use of dull and uninspiring images and graphic elements. Use your judgment in differentiating the good images from the bad so as to avoid using the latter. Remember, you are promoting something in you calendars; your images should be able to help you convey your message effectively. You don’t want all your investments to go to waste just because your images failed to stimulate a positive response from your audience. So the lesson learned here is to use only the most remarkable images that you can find or capture. If you have to hire a professional photographer, do so. Think of the wonderful outcome you will achieve once you invest in good images.
The next slip-up you should avoid in designing your promotional calendars is a bad lay-out. Remember, your goal is to draw your audience to your calendar so they can read your message. This would have to do with making a good, clean lay-out that is pleasing to the eyes. Apart from the images, people look at its over-all appearance and usefulness. Yes, calendars should be nice to look at but it is equally important to produce a user-friendly lay-out. What do I mean by this? Don’t forget to provide some space in your calendar where people can write notes. Moreover, don’t forget to put in additional information or important dates to remember such as holidays and certain reminders.
Another mistake that you should not be caught doing is using low-quality materials for your promotional calendars. Apart from the lay-out, it is vital to look into your materials as well. One of the worst slip-ups is to fail in making the calendar last the whole year. This means, the quality of the paper material used is poor. A lot can happen the whole year; calendars can really be susceptible to wear and tear. Hence, it is important that you use high quality paper to make your promotional calendars together with you marketing message last until yearend.
Now that you have been warned of the common mistakes in producing promotional calendars, you are all set to get your calendar printing underway. To save money in printing calendars, you can go for wholesale calendars or ordering your calendars in bulk. Wholesale calendars are definitely more affordable per piece. The more you order, the cheaper every calendar becomes. So on your next project, consider getting wholesale calendars and get the savings you’re aiming for.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers wholesale calendars , banners, magazines, flyers, bookmarks, presentation folders, labels, posters, promotional calendars and other printed ads with myriad selection of poster templates and designs for any postcard marketing and business ventures.
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