It's really no secret at all about the incredible power of article marketing for sending extremely targeted traffic to websites. You really can improve your marketing power using articles, and that's why we want to tell about a few cool tips you can have for free.
If you have several articles in a particular niche, why not put them together to create a longer document such as e-book, which you can give away as a promotion? When done correctly, this can generate new leads and traffic for you, and it's all accomplished by using the resources you already have. This can be done without spending any money, it only takes a little ingenuity. If you write articles on how to make money online, for example, you could put 50 articles together to make a report and call it "50 Secrets to Making Money Online."
It's totally true that quality will always win out over quantity in everything. A simple tip when outsourcing your articles is to focus on the quality of your articles instead of quantity. There are many cheap freelance writers in the market that will happily write articles for you at a cost $1 or less. You could outsource the writing of tons of articles for significant savings. However the only drawback is that those articles would be terrible in quality. The articles will not be written by native English speakers, so keep that in mind as well.
If there's any one thing you can do to improve your article marketing performance is to always offer high quality information in your articles. Article marketing can work extremely well if you take the time to do it properly. People online are always looking for fast results, and articles work great for doing that. You will have dismal results if you include old and useless information in your articles. Write in terms that make it easy for people to know what you're talking about. People will also appreciate it if you provide some kind of information that is specific and useful. You always want to work to provide solid value, as well. Naturally, avoid giving everything away in your articles, too, so the reader will have a keen desire to know more. You're pre-selling and trying to create the urge to click through and see what else you have to say. You want to hook the reader and make him emotionally invested to find out more. OK, that's the basic approach you'll take with article marketing, and then what you can do to improve your own.
Article marketing appeals to so many people because marketers have figured out so many uses for it. Articles have diverse applications such as posting them in forums, or on either your blog or other blogs, etc. What you would do is use Google, or any other search engine, and look for forums dedicated to your particular market. At that point you can just join the forums and then start engaging in what's called forum marketing, but be careful about it and read their Terms of Service. The other members will like you for making the contribution, which will slowly make you an authority in their eyes. People read forums for a lot of reasons including searching for answers, good information, and solutions to particular problems. If you're not familiar, the usual thing to do is including your website domain name in your sig file, or signature file. Once you become an established member at these forums, you'll be able to connect with other members and actually get them to check out your offers. So it's a good set-up for all involved. When you drive traffic with articles you're producing targeted traffic that is already pre-sold to your offers, and that is a powerful combination. One of the easiest ways to do this is to submit your articles to article directories. Just try doing a search on Google for article directory and you'll see how many there are, however the majority of online marketers don't even try to submit to all of them. Besides that, you can also focus on the top directories like Ezinearticles.com and GoArticles.com. The biggest advantage of submitting your article to directories is that you'll get direct traffic coming from them. You'll have to do some back link work to make your article rise in the rankings, though. Some years ago it used to be very easy to rank well with articles in EZA and other places, but it's not so easy anymore. Try to get a bit more educated on this area of marketing because there is more to learn if you want to maximize your efforts.
Another way articles can work for you is if you've created a product that affiliates are selling on your behalf. Let your affiliates use your articles to promote your product by inserting their affiliate ID. You can make it easier for your affiliates to sell your product by giving them content. In a way, you're helping your affiliates to bring in more sales, which will obviously improve your profits. Promotional articles are a great tool for your affiliates, as it gives them a cost free and easy way to promote your product.
The length of your articles really all depends on where you'll put them and how they will be used. You will always see the best results with your articles if they're written well and contain solid information. Your articles will perform better, meaning they get read to the end, if you can write them in a manner that allows for easy and fast understand. It is also usually a good idea to avoid very long articles of about 600-700 words, roughly. Always remember that people are generally looking for some kind of specific information or a solution to something. Make sure your article lives up to their expectation but at the same time, it shouldn't get too long and boring. The only purpose of marketing articles is to spark interest in something, so in that regard it's a pre-sell article. Keep this in mind throughout your article marketing campaign and you'll be successful.
It's a good idea to diversify when it comes to creating your articles. It's best to write articles that have different slants and topics. Your articles should not be confined to one single theme. No one likes to read about the exact same subject over and over. However, you still want to stay in your niche. You can approach your topic from a variety of angles and still remain relevant. The more value your readers get out of your articles, the higher will be the response. With all of the article writers submitting their articles, it's important that you stand apart and do things a little differently.
You can add some excellent layout and appeal to your articles using bullet points. When you use bullet points, you'd be able to create articles are well received by people and easier on the eyes. They also let you create more white space in your articles which is easier on the eyes. An article that has more organization will help with better click throughs. You want to make your readers happy, and a professional looking article will help you do this.
As stated, article marketing is very cost effective and perfect for creating targeted traffic. It might take you a while before you actually see results, but eventually, your efforts will be worth it.
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