Whatever business or commercial establishment it may be, people are always on the look out for catalogs that they can quickly browse through. A lot of people only scan through these materials because they do not have the luxury of time to read them. Hence, for this type of customers, you have to have your print catalog designed and produced in a way that would provide them information quick and fast. Your catalogs should be able to make that first good impression so people would want to pick and leaf through them. This article will provide you with some helpful tips on how to make your print catalog perfect for some quick browsing.
The first thing you should try is to put the section titles of your content on the cover. It is more like putting a brief table of content in front to give people fast facts about the contents of your print catalog. Apparently, it is the cover that people see first when looking for catalogs. Apart from the remarkable image and design on the cover, it is also wise to creatively incorporate section or article titles on the façade of your print catalog. This makes it a little similar to the cover of an arty magazine. The good thing about this is that you give your readers a chance to know at once the things they can find inside your catalogs. Once they find what they are looking for, they can instantly and conveniently proceed to that page. So this is indeed one way of making your print catalog ideal for a quick read.
Another trick you might want to consider is using several images of each product in your print catalog. There are actually a lot of people who want to see a product in different angles. For them, it is quite similar to holding the product in their hand and inspecting it thoroughly. They would want to carefully study the product and know how they can be used in several ways. Hence, it is important that you present your product in your print catalog by using a variety of images. Try to have a image taken at the front, back and side and probably “in action” so people will appreciate the product more. This will definitely help your readers decide if they need your product or not.
You might also want to include people in your print catalog as endorsers of your products. Try to have models in all your images to boost your catalog’s convincing power. For instance, use an image of a popular personality holding and using your product. This will help your readers easily visualize or picture themselves using the product as well. That is how you make your print catalog a more persuasive tool. So as much as possible, take shots of models promoting your product and have these images adore your catalogs. Definitely, people will find it easier and more convenient to leaf through your print catalog and understand your marketing message.
Another thing you should keep in mind --- it is crucial to print catalogs in full color. This one is not an option; it is a must. Always have your catalogs with all its text and images published in full color. People love looking at and browsing through colorful and vibrant reading materials. Those printed in black and white are oftentimes set aside when a colorful catalog is in sight. So make it a point to print in full color or do not bother to print at all.
These are just three pointers that can guide you in making your print catalog best for browsing. Next time you print your catalogs, try doing all these and you will surely gain appreciation from your target readers.
Author Resource:
Troy Duff works as a businessman and currently runs a printing company that offers catalogs , banners, magazines, flyers, bookmarks, presentation folders, labels, posters, print catalog , postcard printing and other printed ads with myriad selection of poster templates and designs for any postcards marketing and business ventures.
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