Search engine optimization (SEO) is a very important part of any Internet marketing campaign or strategy. If your website is not optimized for search engines, you can lose out on a lot of potential clients. In this article we have a closer look at what exactly SEO entails why it should be included in your Internet Marketing campaigns.
In summary, SEO is a way in which your website is designed in order for the website to perform well in search engine rankings. This is however not only limited to your actual website, but involves a combination of different strategies to complete a well orchestrated and successful Search Engine Optimization campaign. Some of the strategies include META tags, page titles, keyword density, keyword prominence and inbound links.
Keyword density is when you would use your relevant keywords often in the content of the website in order to demonstrate the relevance of these keywords to the website. If for example, you are a company offering web design services, it is crucial to have the keywords "web design" services often in the content of your website. For search engine rankings this is very important, as search engines strive to provide Internet users with the most relevant websites for the specific keywords searched.
The prominence of keywords refer to how close the keywords are placed to the beginning of the website. This does not mean that the first opportunity to use your keyword would be in the first line of your visible text of the website. Search engines crawl the code of the website and not the content visible to Internet users. Therefore the title of your website and your META tags already create an opportunity to use your keywords. It is therefore very important to incorporate your important keywords into the website code to gain an advantage over your competitors.
The next area to focus on would be inbound links which are basically links from other website to your website, directing traffic to your website. To perform well in search engines it is of vital importance to have a lot of inbound links, as this is essentially how one website would recommend another website. This does not mean that you must start exchanging links with every websites (a link for a link) as this must purely be inbound links (one way) and not reciprocal links (two websites linking to one another). The value of your inbound links is also dependant on the rank of the website where the inbound link originates from, therefore it is important to have inbound links from websites which already have high search engine rankings. The easiest way to get inbound links is by writing good quality articles, which is relevant to the products and services you offer, and submitting these articles to article directories and blog networks.
To summarize, search engine optimization forms a very important part of your Internet marketing strategy. Internet users value the results of search engines, therefore the better your website performs on the search engines, the more visitors you are likely to receive.
Author Resource:
Tailormade4you is a company that specializes in Search Optimisation services for South African businesses. We offer Search Engine Optimisation , Web Hosting and Web Design.
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")