Most of the car business runs now over the internet. Still most of the dealership websites still show their cars only with text and images. Sometimes you might even find a slide show. As if that would be the latest technology. Video tours are still not used, but that will change quickly.
There is no doubt that the internet is one of the most important factors in a car sale. Most people check the net first to see what is available or which car dealer they want to go to. You can't show this with a craigslist ad or a slide show. Only video can give you a feel for the car, the car dealer or sales person.
Online videos are quickly becoming the tool of choice for many marketing effort, including the car business. The content of the videos can vary widely, which means you can introduce people to your dealership, show your latest new and used inventory or present walk around videos about a specific make and model. No way that you can achieve that with a slide show.
Syndicating your videos is an easy process too. Many hosting websites like YouTube or Yahoo Video let you upload your video content for free, create profiles and channels. No specific knowledge is needed, but it can take some time, that why many car dealers use a service like TopSeekInc.com to upload and syndicate their videos.
When it comes to video editing software, there are many different opinions. When I started with online video years ago, I used Microsoft's Movie Maker. It's free and most probably already installed on your computer, if you have a PC. If you have a Mac you should have iMovie installed. Both of these editing programs work great and you can really create some nice videos with it. Always watermark you videos with a phone number and your domain name, so people can contact you or check out your website for some more information. In regards to a camera, I would just go with a simple HD camera like the Flip.
Because so many dealerships are discovering the real power of online videos, the competition starts to become tougher and tougher, but it is not that you have a real choice. If you want to be part of the car business, then you better get your videos ready. Grab a camera, stand in front of a car and start talking. That's all there is. It's just like a simple virtual sale pitch. If you have no problem selling cars at the lot, then it should also not be a problem to shoot a video about it.
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See how TopSeekInc.com helps car dealerships with online video contents in the following two sample videos Sacramento Honda and Honda Auburn
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