Enterprise need to establish a famous brand, a well-known brand regularly makes the production feel nice in the goods trade, consumers ultimately will create the enterprise's other product identification, which can improve the whole look. Hence, the brand strategy has actually related to a trade to adapt to market competition and cautiously cultivating heart brand, re-use the central product to build brand impression.
Brand development with many world-famous brand companies is usually to be take an consideration as a priority business strategy to enter the international market. Coca-Cola, Adidas, McDonald's, GHD and so on, are beginning with the brand policy that established their own brand and as a mean to squeeze market and finally dominate the market.
As brand has large effect on leading comprehensive, and high outgoing degree, therefore once brand has been established, the next step just form a product series and lead the development of supporting industries. Usually brand is said as the weapons which enter the market, dominate the market. At this moment, it is very crucial for company to build brand strategy, own brand.
What is more, during the course of enterprises development, the price plays an critical function between the brand merchandise and corporations, they have a very close relationship, and the company's sales income and profits are always related to price.
Although brand is intangible, offer adequately function to control the selling price besides product functioning, technical content, use, etc. In 1997 the world's most valuable brand sales went up to 40%, brand sales scope from 2.359 billion U.S. dollars in 1995 rose to 3.439 billion U.S. dollars in 1996, in the top 20 brands to reach 17.2 billion in sales.
At the same time, profit margins of those brands are higher than the ordinary merchandise. In the trade aspect, select brand of goods businesses, only the merchandise are high quality, only the quality and credibility created in the opinions of consumers, this brand will have a value related to other similar products even if the price is much higher, clients still select them, and it's high position as a noble mark.
As there are lots of different products, according to preferences and well-known brand condition, the customers will buy preferred products.
Pay attention to a kind of merchandise for long time, consume merchandise may unavoidably dependent, develop the goodwill of this product, of course, at times it is a kind of behavior and living habits, the course is truly the formation of brand image and brand loyalty.
The function of brand is to announce the product to the customers with quality assurance, allows customers to reduce decision-making errors in the process of purchase, decreasing the risk of purchasing incomplete goods, reducing decision time, get the greatest product. It is very significant for enterprises to build brand, that can set aside customers' fee and at the same time to enlarge product quality rate.
Author Resource:
Dale Ivan, is from America, a lively girl. She is fond of fashionable and vanguard things, she loves to go shopping online, she buys anything online store, for example clothes, hair straightener Ghd sale and other accessories. Compared to her lively personality, she is fond of writing articles, the topics of articles are refered to the health, fashion Ghd limited edition and sports, or the attractive stories about her growth experience.
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