I have been employed by an estate agent company for some time now. My particular role is to answer incoming telephone calls from potential buyers and arrange viewing appointments. I must admit I have always fancied running my own business and felt I had gained enough experience to purchase and sell property.
Fortunately an opportunity arose for me to begin my own business. I quickly searched for the right location and soon found the premises I was looking for. I purchased suitable offices and furnished them out accordingly. My partner and I were in this for the long term. In just a few months we were ready for the big day and had employed two extra members of staff who had a background in buying and selling properties.
We were aware that unfortunately we wouldn’t attract much passing business. What could be done to remedy this? I had read about fax marketing and was certain it was similar to telemarketing, so we purchased a new fax machine. We were confident that trying this type of advertising was a good idea to attract many new consumers. Our business aim was obviously to establish a firm customer base.
We put our heads together, designing a rather good sales pitch and advertising broadsheet. Knowing it would have to be eye-catching, interesting and not just another ad to bin, we tried it out. We then set about making a spreadsheet of prospective consumers and their fax numbers. This was actually a very exciting time for the team and we prayed it would work out alright.
There actually was no need to worry. After a few hiccups to start with, we realised this was the way forward albeit knowing there were more up-to-date ways to advertise. It was totally successful from the start, effective and most important of all, reasonably cheap for us. Reading up on the laws of fax marketing we had to take care not to send advertisements to any numbers registered with the Fax Preference Service. We adhered to this rule diligently.
The business began to take off and a sound customer database was soon compiled. Every indication was that we had made the correct decision by investing in a new independent estate agent business. Fax marketing is straightforward and uncomplicated. It is easy to handle and not technically difficult.
New types of fax machines are designed to carry out a lot of tasks. All we had to do was make sure we bought one that could deal with brochures, leaflets and pamphlets. We liked the fact we could handwrite a note to a prospective customer, adding that personal touch to our services.
So for any prospective business people out there, if you own a company or are just starting up, I would strongly recommend using fax marketing as a first step to making progress. It certainly works for us!
Author Resource:
If you are looking at new forms of drumming up new business, it's well worth considering fax marketing . Its cheap, quick and does produce results.
The alternative is the ever popular email marketing method. Seen as more professional and offering a better return, it does offer success but with so many people going down that route, maybe consider fax marketing as a viable alternative.
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