Audience in a specific geographical location is catered by sites that are registered in regional directory. In a regional directory the categories are further classified into countries, states, cities and towns. Most of the sites that are listed in regional directory have their physical presence in a specific geographical region. For example shoe stores or book stores are listed under the heads depending on their location.
The process of submission to a regional directory is different from that to a regular directory. During regional directory submission you have to fill in the details of your company which includes the name of your company, office address, telephone number, fax number etc. you have to make sure that the directory caters specifically to your location. If your business is in New York you should not submit it to Canada regional directory as the editor will not accept the submission. The correct way is to submit it to US regional directory. Superlative words like best, largest and others should not be used.
During submission the categories should be chosen carefully. You need to make sure that the category chosen for submission is relevant to the topic as well as geographical location. For example if your site is aimed for users less than 18 years of age, you should submit it to kid and teens section. If you own a site which deals with history of Mexico then it should be submitted under the category Society, sub-category History, regional category North America, sub-category Mexico. If you submit to the top level category, the editor will have to place it in a more precise category. He will have to put in effort to find the right category for your site. Generally the editors are not paid to review submission. So chances are there they won’t review your submission and your site will remain submitted wrong category.
As a consequence of it the directory will reject the submission of your site. After rejection some directories give you another chance to submit your site in the right category others never consider your site for inclusion again.
Make sure that your site does not contain identical content as other sites which are already listed in the directory. Sometimes webmasters submit sites with identical content but under different domains. In most of the cases they redirect the domain to the main page. For example, a site about Panama hotels might submit panamahotel.com and a different URL panamaaccommodation.com to obtain two listing inclusion from the directory. Most of the directories are manually reviewed so it is suggested to avoid this practice.
During regional directory submission it is advised to use the official title of the homepage as the title for the site. If you want to vary the titles, you should include the keywords in the page title of homepage. The description of the site should be the summarized form of the content of the site. It is best not to use promotional words like largest, greatest etc. in the description of the site.
Nowadays there are more than 5000 directories on internet. It becomes a very tedious job to submit your site to all of them. So to avoid wasting the time this job is generally outsourced to the SEO companies.
Author Resource:
Govind A is the author of this article on Regional Directory Submission .
Find more information about Regional Directory Submission Service here.
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