Do you always add an image to every post published on your site? Well, most bloggers and website owners do. However, not many of them– truly know. How easy, it is for you to drive lots of targeted traffic to your website. Just from simply optimizing your images.
Yes! Image optimization will not only help you rank better on popular search engine results. And make your online business more visible to potential clientele. But, also boost your overall web optimization efforts. In a way, that promises – to set you apart from competition and make your online business successful.
So, if you’re genuinely committed to becoming successful online. Then … Rest assured, that the following eight straightforward and effective image optimization tips will help put you in the right direction.
1. Get the Right Images
Images play a very crucial role in helping you get your point across to potential customers. By creating a natural feeling, that enables your readers to appreciate your website even more. However, for this to happen –you must be able to choose images that are appropriate to the particular text content. There are lots of free images available online from popular websites such as Flickr and iStockphoto. All you have to do is get the most appropriate images. And use them to create backlinks, as well as drive targeted traffic to your website.
2. Make the most out of Keywords
Search phrases are very vital for your overall search engine site optimization campaign. This should not be any different when it comes to your image optimization efforts. Select your keyword phrases wisely and place them where they’re most likely to be located by search engine crawlers. A perfect way to do this would be to include keyword phrases in your image name.
3. Don’t forget to include the Descriptive Text
When optimizing your images, keep in mind that search engines cannot be able to read your images. The only way for them to interpret your images is through the surrounding text. This text mainly includes descriptive tags, alt text, file names and other tags. Which can be optimized by making sure that they’re keyword rich and relevant to the image.
4. Optimize the page that contains the image
Search engines crawlers naturally consider all text surrounding any image. In order to ascertain whether or not, it is relevant to that particular image. As a result, it's always advisable to optimize your pages. So as to, boost your chances of performing better on graphic image searches.
5. Tag your images
In addition to naming your images, tagging is a very effective way of optimizing your images. In particular, photo sharing websites — which provide more contextual clues when it comes to ranking. As compared, to major search engines. You can make this happen, just by simply adding contextual tags such as captions, locations, themes and many more. To help make your online business more visible to your target market.
6. Make sure that image names and photos match
The name you choose for the images should most definitely go with what’s in the photo. As search engines crawlers have a high preference for relevance. Images names provide search engines with clues as to what the image is all about. The same goes for any other text surrounding the image. The more relevant your name is, the higher the chances of performing better on graphic image results.
7. Widen your photo subject matter
Don’ t limit yourself by having images that concentrate directly on converting your target consumers only. It’ might not always workout for you. To be on the safe side, it’s highly recommended to have images that target a larger audience. As well as, show more to your consumers. A good example may revolve around using images to provide more information about your product or services. Let’s say, to highlight further on the features.
8. Set up an image folder in your web server that is reachable to search engines.
This will most definitely help to enhance your overall web optimization. As it allows you to include your URL, Logo or Trademark. Hence, increasing the likelihood of your potential clients finding your site. When readers click or link to a specific image.
All in all, it’s vital to understand that there is more to images than what meets the eye. And with less competition for images on major search engine searches. Opting to optimize your images might just be the ideal approach. To enhance your overall web optimization efforts and make your online business successful.
Author Resource:
Daniel Wambugu is an effective SEO Copywriter and Internet Marketer. Helping individuals and small enterprises turn their websites into successful online businesses. For more FREE tips and advice… Kindly visit: www.rinforsideweb.com/blog/business/seo-day/
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