3.1 Choosing Your Key Phrases
So you have decided on your SEO method and your budget, now the most
important factor is your ‘key phrases’ what do you want your site to
appear for in the search engines? It is essential that you use all your
expertise to work out what key phrases are going to return the greatest
ROI. This may not always be the most obvious choice so a good consultant
is essential.
3.2 The Design of Your Website
The colour and design of your site reflects the type of company that you
wished to be perceived as. Most importantly your site needs to be search
engine friendly. This can be done through various methods of SEO
friendly coding, removing unwanted code and externally outsourcing and
scripts and style sheets.
4.0 SEO and Time Scales
This area is very important, an SEO consultants job is to properly manage
customers expectations. This is vital as there is no point saying that they will be
millionaires by the end of the month, it just leads to unhappy consultants,
unhappy clients and all round disappointment. You can split time scales in
different SEO Campaign Types.
4.1 PPC (Pay Per Click) Time Scales
As mentioned previously PPC allows you to start seeing results almost
instantly, with your adverts appearing at the top of the specified search
engines.
4.2 National SEO Time Scales
National phrases are extremely difficult to put time scales on, there is no
perfect formulae that shows the actual competiveness of a phrase. Some
phrases can take 6 – 12 months hard work, so it is best to build the
strength of your site slowly and effectively. Going for niche phrases is a
good approach to starting national campaigns. Everything can be
achieved with time and dedication and its vital that all the components of
your website marketing are correctly implemented.
5.0 Content is King!
‘Content is King’ this is a famous phrase in the world of SEO and is a very
important one. If you have a site that is informative, helpful, attractive and user
friendly, you have a massive advantage over your competitors. People will
return, promote and link to sites that provide good quality relevant content.
It is also important that your sites content reflects the chosen key phrases and
products. The consistency between content formats is also important.
6.0 Marketing your website / Generate interest.
The effect of social web communities cannot be overlooked and with more
forums, blogs and websites being produced each day, industry specific social
communities are expanding. This gives the user chance to promote your site and
all for free. Some ways of promoting your site are:
6.1 News Feeds
It is common to have some sort of CMS news feed on your site, it is
important that these get indexed by the search engines on a regular basis
and that the content is of high quality. News feeds can be indexed by
search engines such as Google, as often as every hour.
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