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6.2 Social Bookmark Sites
Self promotion at its best. By having a profile on a social book marking
site you can generate interest into your own content and other peoples, it
allows you to share what content you are interested in to people with the
same or similar interests.
6.3 Industry Related Forums
Forums give an excellent opportunity for promoting your site to people
involved in your specific industry. Forum users are then able to discuss
experiences they had had with your firm and promote / link to your
website when they have the chance too.
7.0 SEO Techniques
SEO techniques are usually simple in principle, but hard to implement effectively.
A good SEO campaign is split in to two factors. Internal SEO and External SEO.
7.1 Internal Search Engine Optimisation
This is all about making the sites content reflect the keyphrases that you
are optimizing for. This doesn’t mean that you mention your specified
keyphrase every third word, but it means that you are not optimizing for
something that is not related to your site. Keep your internal SEO honest,
as it is extremely important that it doesn’t get penalized. Sites can be
easily picked up by search engine spam teams if they do not comply with
the algorithm.
7.2 External Search Engine Optimisation
Once your internal content reflects your keyphrases, you then have to
use all the interest generated by your site to your advantage. Your overall
goal is to get users / webmasters / manufacturers to promote your site
from there own. Generating links that are consistent with your
optimization is the most effective way of improving your
8.0 Maintaining Your Results
If you have achieved your results and now want to ensure that your listings
remains strong and strengthens your position at the top. This can be done with
various methods such as:
8.1 Latest News
Adding new content your site is an excellent way of letting the search
engines know that you’re constantly trying to improve and expand the
content on your site. News feeds can be indexed hourly and can generate
interest specific to individual posts. We at Creare have had customer sites
and our own sites generating traffic through articles that are specific to
our industry.
8.2 New Products
Similar to the news feed updates, adding new products increases the
chance of your site getting found. If people search for specific products
that are present on your site (which has been built with SEO friendly
ecommerce software) then they will appear. Also if your site is indexed by
Google shopping and other price comparison sites then you’re generating
extra interest and hopefully generating more sales.
Author Resource:
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