Online business owners always look for opportunities to promote their businesses online. One of the most effective and efficient ways of website promotion is using directory submission. URL submission is the process of submitting the URL of your website to some popular directories around the world.
Submission of URL is a very tedious task and it requires extensive research work. There are a whole range of factors that plays role in differentiating a quality submission from a general one. Thus it is always advisable to leave the task in hands of experienced Search Engine Optimization Company (SEO). There are many SEO companies in India which offer outsourced URL submission service to internet marketing companies throughout the world. There are many advantages of outsourcing the service. The main reason being huge labor is needed and a lot of time is consumed to do the extensive research work.
There are two basic methods to go about submission of your URL. You can submit manually and individually to each search engine. You can also make use of software that will automatically submit your website to multiple search engines. Both these techniques have their share of advantages and limitations.
Manual submission is a very tedious process that involves manually logging to each search engine, finding out the suitable category and then submitting the website. The manual effort that is required and the time is its major drawback. But the biggest advantage is that you can find the most suitable category and abide by the guidelines laid down by each search engine thereby increasing your chance of getting accepted.
You can submit your URL to one directory only once so using automated procedure makes it a safer technique. If you are using software for submission, you can submit your website to hundreds of search engine within minutes. Thus the biggest advantage of using software is that the whole process is executed in such a short time. But software might ignore the guidelines laid down by directory. There is also a risk of not selecting the appropriate category.
During directory submission it is advised to use the official title of the homepage as the title for the site. If you want to vary the titles, you should include the keywords in the page title of homepage. The description of the site should be the summarized form of the content of the site. It is best not to use promotional words like largest, greatest etc. in the description of the site.
Most of the directories offer free submission but due to the long queues for submission, chances of review is very less. If you want to minimize the approval time you should narrow down the topic. The description provided for the site should not be overcrowded with promotional and keywords. Listing URL in the renowned directories obeying their guidelines will show immediate improvement in the rankings of search engine. Traffic to your site will also be improved. The title and description of your website should not be more than one or two sentences describing the content.
Author Resource:
Govind A is the author of this article on URL Submission Directory .
Find more information about URL Submission Directory here.
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