Many businesses rush to get a Web site onto the Web but fail to achieve the production from it that they hoped for. Why? Because they do not understand Web site marketing and pr, or there is not enough compelling subject matter in the site, or because the site is not optimized for search engine detection and is not ranked high enough within search results to get seen, or a combination of all of the above.
There are no-cost and low-cost solutions to cure inferior Web site performance. With the right guidance your Web site can
· Compel more customers to your business
· Greatly penetrate your business market
· Generate more sales through qualified leads
· Position your business as the primary authority in its area of expertise
· Confirm your business specialty
· Build brand identification
· Strengthen the business’s brand
Common errors businesses make with their Web site
Too often, businesses forget opportunities by highlighting what is important to them instead of what is important to their customers. Their brochures are packed with pictures of elaborate equipment, their sales literature explains their features, and then they all sit dormant in a file or in the trash because the translation of their features were not presented well as benefits to their customers.
Customers are less interested in the elaborate equipment or how many PhDs or college-educated personnel an organization has; customers want to know what the benefits are to them. Will they receive a superior value because of the faster speeds of the equipment and the competence of the quality control of the company’s highly-skilled people, for example? How, exactly?
That’s what customers are looking for, and it is the common misunderstanding of many businesses that miss the chance to describe exactly why they have a specialty that others don’t have, or perhaps cannot come close to.
Marketing and advertising your business specialties
Profitable businesses are effectively using the Internet to market their specialties, not just their Web site, through information shared via online marketing in press releases, case studies, reports, and articles, for example, and through social networking sites utilizing marketing techniques and systematic tactics.
Beginning with excellent search engine optimized content, each Web page and each online document will capitalize on one or two keywords or keyword phrases that highlight what Web browsers are being asked to search for by end users seeking specific information. The subject matter supporting these keywords and phrases is crucial and requires relevancy to guarantee higher placement among the search engines like google and yahoo that are using superior algorithms to establish the value of each document and Web page.
The more relevant the content supporting each keyword is determined to be, the more often the Web page is used and associated with the Web site, and the more substance the search engines attribute to the site. And the higher the weight, the higher the ranking in the search results when people are seeking information relevant to the keywords and phrases.
Results speak for themselves
When the telephone rings and new prospects or customers contact you, then you recognize your efforts are having an impact. When you ask a potentially new customer how they happened to call you, and they tell you they saw your site listed on the first page they Googled, then that tells you you’re doing the correct things and should carry on doing them. (The lack of calls from new business should also be a signal that something needs to be improved, right away.)
I started the J Howard Company just a few years ago after many years working with advertising agencies, marketing firms, and public relations experts from businesses and private corporations, producing traditionally printed materials, and learning what did and did not work for them. That is an advantage I have that many others do not, and it has taken me years to accumulate this experience. That’s your major advantage of using my services!
The Internet has revolutionized how companies connect to clients. My business has helped primarily small to medium-size businesses nationwide; all effective communications strategies begin with quality content to develop from.
Now, you can use my winning blend of tactics to create a strategy for your particular needs, simply, easily, and confidently. You will observe your Web site consistently place higher and higher in the search engines, attracting more significant buyers of your services and products.
Author Resource:
Jim Angel can write unique, high-quality custom content for you about your business topic at an affordable price that is guaranteed to pass Copyscape, and also meet deadlines. Expect top results every time: www.JHowardCo.com.
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")