Online video has emerged as one of the very best marketing tools available for car dealerships. Why is this so? The main reason is that it can deliver a significant amount of free traffic which, in turn, aids in delivering free leads. In today's very difficult economy, discovering and employing new means of marketing a product is of paramount importance. For those looking for a solid edge over their competitors, online videos may provide a previously elusive solution.
A close look at online video statistics will reveal with detailed clarity that some videos deliver high volumes of traffic while other videos do not. The raises obvious questions regarding what can make a particular online video successful and what can undermine its success. Understanding the difference will allow dealerships to present videos that provide the maximum impact to viewers.
Many mistakes center on the improper marketing of a specific video. Then, there are those videos that suffer from common syndication/distribution errors. Often, it is the video search engine optimization strategy that is at the core of a lackluster performance. However, the most common of all problems will be the poor production of the video. Basically, a bad video presentation will turn off an audience. That is an absolute truism. To help those wishing to avoid such problems, here are the common mistakes that are often made:
The Selection of the Wrong Presentation Format: Some people will make the error of confusing internet video presentations with television broadcasts. Again, this is a huge error as the two approaches are decidedly different from one another. Internet audiences are more interested in substance as opposed to style. Investing a lot of money into a video with great production values and weak content will not deliver results.
Hiring the Wrong Host: It is never easy to stand in front of a camera and perform. Some people love to do this but their skills are decidedly lacking. Such on-air talent can greatly damage a video presentation. Even if the content is solid, a poor host will prove so distracting and amateurish that the entire quality of the video will be dragged down. Why take such a risk? Put the right person in the job instead.
Using the Wrong Cameraman: Here is an absolutism that needs to be followed: you must hire the right camera professional if want a video presentation to be successful. When camera work embodies poor framing, shaky video, low light levels, and other aesthetic nightmares, the video itself will of no value. Yes, some camera crews come cheap but they may also come with inferior skills. Is this a risk you wish to take?
Bad Audio: There is nothing worse that bad audio. Most viewers are looking for information, so they need to hear what is said. If the audio is muffled or too quiet, the microphone is catching a lot of wind or road noise, then even a video with outstanding content will fail. It is advisable to buy an external microphone if you can't be close enough to the camera microphone.
Wrong Contents: Stay focused on what viewers really want to see and hear. Remember they are looking for great information. To much bragging about the car dealership will turn people off. Of course the dealership needs to be endorsed in words and writing within the video, but it should be done tastefully and not overwhelming.
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Sample car dealer video clips by TopSeekInc.com: Chevrolet Sacramento and Chevrolet Auburn Elk Grove
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