One of the key factor to business success is to know your customers. By knowing and understanding your customers (such as their needs and concerns), you can produce better products that will meet their needs and solve their problems. Your customer satisfaction will increase and they will not hesitate to buy more products from you. And the best thing is that satisfied customers are going to spread positive messages about you and your business to other people, giving you free advertising and publication.
In this article, I am going to share with you 3 proven methods you can use to know your customers better.
The Internet is a great invention if you use it correctly. If you know how to utilize the Internet to your business advantage, the world is really your oyster. The first method I want to share with you is the online forums. There are thousands of great online forums you can join for free and publicize your business online.
Just go to Google and search for online forums that are related to your niches. For instance, if you are selling swimming pool pumps, you can search "pool pump +forum" (without the quotes) in google and google will spit out a ton of great online forums you can join and start communicating with some active users there.
Once you have found some forums, spend some time reading the forums and discovering what people are talking about. See what people like and dislike. See what people want and need. Then build your entire online business around what you learn. The online forums are great in understanding what your customer needs and concerns. By knowing this information, you can better serve your customers and they will feel happy because you understand them. When they feel that you care for them, they will begin to trust you and will not hesitate to purchase products from you. So make use of online forums to understand your customers, it's a very powerful marketing tool. Don't waste it.
The next method you can use to understand your customers is to conduct surveys. Surveys can be annoying to people so make sure you give them a reason to fill out the survey. Give them a little reward. Also, make sure you keep the survey short and easy to complete. This will really help you get more surveys completed. Then take what you learn from the surveys and apply it to everything you do online.
The next great method for how to know your online customers is to offer a quick feedback form on your sites. The form should be one or two questions and it should be multiple choice whenever possible. So make sure you choose your questions carefully. And, make sure you take what you learn and apply that to your overall business plan.
The last method I want to share with you is facebook fanpage. You should create a facebook fanpage with information about your business and products. Go and create a facebook account (it's free) and start using it to build your network of friends and then invite them to check out your fanpage. Facebook is the juggernaut of social networking online, there are over 500 million active users on facebook and the number is increasing each day. Again, make sure you use it to get more people to know about your business and products. It really is a great marketing platform and it is 100% free.
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