E-texts are part of the new frontier of cyberspace
in how to make money online.
They are an entirely new medium for sharing marketing
information, ideas, techniques, and expert knowledge.
Each day the number of people accessing the Internet
grows, causing the exposure of your electronic books to increase
incrementally. It's obvious why electronic
ezrssmedia.com/index.html self-publishing has become
so popular so quickly.
The printing industry, I hope, does not intend to
forever banish the printed word to the dustbin of
history. printed books have their own special
qualities and merits, and the world would be
diminished by their disappearance.
Having said that, let's look at what makes e-texts so
authoritative and so unique. E-texts have certain abilities
and qualities that other mediums do not possess.
For example, ebookss are fairly easy to produce, and
their production cost is inexpensive. Just think about
it: you don't need a publisher, an agent, a printing
press, offset film, ink, paper, or even a distributor.
You just need a great concept, the ability to write it
or to hire a writer, and the right software.
Additionally, digital bookss are easily and rapidly
distributed online. They are also easily updated; they
do not require a second print run. All you need is to
go into your original creation and modify the text or
graphics. Because of this flexibility, e-texts can
change and grow as fast as you can type.
digital bookss are also immediately obtainable. You don't have
to go to a bookstore or search through endless titles
at an online bookstore. All you have to do is download
it from a website, and presto! It's on your computer,
ready to be read. My favorite ones are on how to make money online
ezrssmedia.com/index.html.
Electronic Books are interactive. This is one of the most unique
and specific qualities that digital books offer. You can add
surveys that need to be filled out, order forms for
customers to purchase your products or goods, sound
and video that draw your reader into the virtual world
of your e-texts, even direct links to relevant sites
that will expand your digital books outward. The potential is
virtually limitless.
Digital Books have a particular kind of permanence that other
mediums do not possess. Television shows and radio
shows air once, and then may rerun a few times. Ebooks
remain on your computer for as long as your choose,
and they can be read and reread whenever you choose
to. They can even be printed out and stored on the
shelves of your traditional home library.
Another wonderful quality is that e-texts have no
barriers in terms of publishing. You don't need to go
through the endless process of submitting your
manuscript over and over again, and then once you land
an agent, having the agent submit your manuscript over
and over again. Nor do you have to shell out thousands
of dollars for printing a self-published book ezrssmedia.com/index.html. All
electronic bookss require is a writer and appropriate software.
Figure out your market niche, write your book, post it on
your website, and with the right business savvy, your
audience will come to you.
Finally, you have creative control over your ebooks.
You don?t have to compromise with an editor or the
publishing trends of the time. You don't have to
haggle with a designer or wait for copyedited galleys
to arrive by snail mail. You are in complete control
of the design and the text.
How to Use digital bookss for Marketing and Promotion
There are innumerable ways to use digital books to promote
your business and drive quality traffic to your
website. Once posted on your site, you can turn them
into a daily course, which brings your customer back
to read the next chapter. You can use them as a free
gift for making a purchase or for filling out a
survey. Put your e-texts on a disc, and you will have an
innovative brochure. Blow your competition away by
inserting the disc into your sales packages.
The most effective marketing products are those that
are unique. Copyright your ebooks, and immediately, you
have a powerful tool that you, and you alone, can
offer to the public. People will have to visit your
site to acquire your ebooks, which increases the flow
of quality traffic and the potential of sales and
affiliate contacts.
Make sure that you keep your digital books current. Update it
frequently as the market and trends change. Add new
advice and techniques to show your prospects how your
goods or services can enrich their lives. By
constantly keeping abreast of new trends and
techniques, you can continue to see profits from your
ebooks for years after your original creation.
Another phenomenal advantage of e-texts is that you can
test their marketing potential without putting out
hardly any cash at all. You can even produce an electronic books
one copy at a time, each time you receive an order,
eliminating the need for storage and inventory. By
this method, you can gauge the saleablity of your
e-texts, and make adjustments as necessary until the
orders start pouring in. ebooks allow you to learn
about your market and customer habits and motivation
over a period of time, without risking your precious
financial resources. They also provide you with an
invaluable way to gather marketing information, which
you can use in many different facets of your business.
Use your e-texts to discover what the specific goals and
problems are in your specific industry. Then figure
out how to solve these problems, and publish an electronic books
with this invaluable information. This will increase
the value of your business, upgrade your reputation,
and get you known as an expert in your field.
You can extend the value of single electronic books by breaking
the book down into chapters for a serial course, into
special reports available on your website, or into
audio or visual tapes. ebooks can be broken down into
several different promotional materials by excepting
some of the articles and using them to promote your
product. You can include a catalog in your electronic books to
promote all the products or services you sell. You can
include a thank-you note for reading your book and an
invitation to download a trial version of your
product. Or you can include a form for your audience
to contact you for further information or with
questions, thereby building your business
relationships ezrssmedia.com/index.html and your mailing list.
Using e-texts in this manner helps to cut the cost of
individually producing separate promotional materials.
You can use a single ebooks to entice new prospects and
to sell new products to your current customers.
No other medium has this kind of flexibility and
ability for expansion. Think of your digital books like a
spider spinning a beautiful and intricate web. Now go
and create that web, and see how many customers and
prospects you can catch!
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