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Optimizing Your Website for the Major Search Engines



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By : mmascar rrooneyy    29 or more times read
Submitted 2010-10-16 01:33:36
The four major search engines on the internet are Google, Yahoo, Bing, and Ask. Every webmaster should optimize their website for these four major search engines. Besides the four major search engines, there are hundreds and thousands of other search engines. Some SEO companies offer to submit your site to hundreds and thousands of search engines. If you surf the internet, you will see advertisement such as “Search engine submission to more than 1,000,000 search engines for $30”. You should avoid these types of advertisements as they are scam.
Though there are indeed 1 million search engines, there is no need to submit to them because they won’t bring traffic to your site. It is a waste of money to submit to these search engines as they won’t help you at all. Each of the four search engine uses different algorithm to rank the search result. The most famous search engine is Google. Many people claim that the visitors from Bing have high conversion rate. If you are selling products, you must make sure you rank well in the Bing search engine.
The visitors from Bing search engines are usually novices who are not familiar with the internet. Most of the visitors from Bing search engines are home users. This is because Bing is set as the homepage of the Internet Explorer of people who use the Windows operating system. Therefore, whenever they launch the internet explorer, the first homepage they see is the Bing search engine. These people are not computer geeks. When they launch the Bing search engine, they will search for products or services that they want to buy. Google is used by many computer geeks and webmasters that are already familiar with the internet so they have lesser conversion rate.
You should submit your website to the blog directories. There are hundreds of blog directories on the internet. Though the link from the blog directory is not the highest quality, you still get a backlink from them. Every day, a lot of people visit the blog directories to find interesting website. Some of the general directories will require you to put a reciprocal link back to them. If the general directory has a high pagerank, it should also receive a lot of visitors. Getting your website listed on the directory will increase the traffic to your blog. When submitting your website, make sure you also submit the RSS feed URL. In this way, whenever you update your website, the RSS feed will also get updated. In this way, the visitors will know when you update the website. The title and description used for the website submission must be interesting and be able to grab the attention of the visitors.
It is best that you write a unique title and description for every blog directory. The title and description can vary slightly. The purpose of using unique title and description is to avoid the duplication problem. Besides, using unique title and description makes the link building process look natural. If you use the same title and description, it will seem as if the blog directory submission is done by the same person. If the blog directory submission is done by a user of your website, the link will receive a higher value from the search engine.

Author Resource:

Mascar Rooney is the author of this article on directory submission .Mascar Rooney is the author of this article on Squidoo lens Creation .

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