The most recent trend in advertising is to send an SMS or MSM messages thru a five or six digit number also known as a short code. This distinctive code is owned by the respective corporation, and thus it is made to be simple to use and recall in order to engage the prospective customer. Because of this, marketers are now learning and adapting their advertising mix to include a texting feature.
In order to enter in to a mobile message group, one must text in a keyword within the message portion of the text, and the short code within the recipient field. Deciding on a key phrase that is short and clearly recognizable through your business is best, but really the key phrase preference is up to the company. By textng into one of these numbers there are 2 possibilities; one, it is a one-time interaction through the system or 2 , the person is joining a reoccurring list. The law states that marketers must plainly state within their ads if a person is connecting themselves to a list that will text them future messages or not.
The system protects the consumer and makes it possible for them to quit any list just by texting “STOP” to any message. Also, if a person is on a list that they enjoy being a part of but mistakenly replies STOP, they can rejoin again. This is a fantastic set up for advertisers since it empowers the customer to choose whether or not they receive the advertising message, at the same time letting the advertiser identify who is really listening to their message.
The fee to receive a text using this system is the typical rate and can be counted as a part of an unlimited messaging plan. Everyday examples of situations where somebody texts in but is not added to a list include texting in for a one time voucher, texting in for an advertisers contact information (like a lawyer or real estate agent), or texting in to a contest.
Getting started with a short code and getting the legal right to one is a process that is pricey (around sixty thousand dollars just to get started) and lengthy without the help of a 3rd party company or agent. In addition, a company has to have a application platform in order to pass through messages. Without this, the procedure takes over three months with quantitative upfront investments.
The best and cheapest way to get going with mobile marketing is by working with a text marketing company, which can lease out to you its short code and key phrases. This means that a company can utilize the full functionality of it, in addition to the application offered by the service provider, and pay around $50 a month starting. Knowing this, companies are making a cost and value analysis and selecting a 3rd party.
As a company develops their texting list, there comes a moment where the purchase of a private short code is necessary, in which case a broker comes in and can arrange and administer the whole process and tools. This is really very common for a big business to employ a third party company to handle and take care of the short code process.
Adding mobile marketing, a permission based system, into a company’s marketing mix is a must for marketers. In just two minutes of your time you could have an account up and ready to start pushing your marketing message from. Text message marketing is definitely the wave of the future and if are not doing it already it is a great time to get your feet wet.
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For more information about mobile marketing or a short code visit http://shortcodes.net .
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