Simply speaking, Search Engine Optimization or SEO is an Internet Marketing IM approach that concerns making your webpage/website as visible as possible to Search Engines by seeking high Search Engine Results Position (SERP), drawing more of internet traffic towards your site.
What exactly is Dynamic SEO?
Dynamic SEO, in laymen’s terms can be stated as when you change keywords on your site actively to draw in more of proper audience.
To be more specific, Dynamic SEO is the process of reorganization of the content in a website to communicate better with the visiting audience and Search Engines, telling them what the site is all about.
Major Areas Adressed by Dynamic SEO
Depending upon one’s level of expertise in Dynamic SEO, it may be able to solve every single significant SEO issue.
Although basically it is an on-site SEO, it can serve areas of off-site SEO as well. “SQUIRT” and “Log Link Matching” are perfect examples of off-site Dynamic SEO.
But most commonly it deals with keyword optimization comprising of keyword selection, keyword order and keyword pluralization.
A popular approach followed by some for Dynamic SEO is by finding and using new keywords people have gone after to search, re modifying their content by populating more of those keywords to enhance visibility for visitors and Search Engines.
Or yet another way to go about it is by having a php script that draws any number of paragraphs, say three, from a pool of fifteen or so paragraphs, when the content is different every time the php page is accessed.
Dynamic SEO takes cares of how to show a visitor the most relevant content, helping Search Engines in indexing the most popular version of a content of particular type based upon the most recent and popular searches.
Dynamic SEO is concerned with programmatically changing the navigation items, META tags and web content reflecting the popularity of most used and searched keywords used by the visitors.
Is this Black Hat SEO?
No, not at all, by any means. Rather, it is totally opposite and in compliance with Google’s demands from a website. Dynamic SEO is all about structuring a webpage/website, hence perfectly relevant and beneficial to both visitors as well as search engines. A large number of websites take it into play be it tag clouds or most popular posts.
Dynamic SEO and site ranking
All the keyword and content restructuring and altering done under Dynamic SEO leads to an enhanced visibility, showing up and up on SERP results, helping a site appear high and high into indexing, being more visible for site visitors as well as indexing search engines, bearing fruits to one’s efforts.
Author Resource:
Shania David is a marketing specialist and IT consultant working in diverse domains of IT and firms providing SEO , Search Engine Marketing, Custom Web Design and Ecommerce Web Design and Development services. He can be approached at shaniadavid86@gmail.com .
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