NASCAR is no longer a sport confined to the southern states of the U.S. With a national TV contract millions of Americans now follow the fast sport that pits man and his machine against a few dozen other men and their machines.
Like all other sports fans are passionate and fiercely loyal to their favorite drivers, and just like baseball, basketball, football, and hockey fans, they wear those loyalties on their person. NASCAR apparel has become conspicuous on males and no small number of females throughout the country and a booming business.
NASCAR wear lets racing fans declare their love of the sport, signal that love to other fans, and fosters a sense of tribal belonging. At the same time, fans want the same freedom to tailor the items to suit their tastes and practical needs.
NASCAR fans show who they root for each Sunday by wearing different garments, applicable to all seasons and situations. If they have something low key in mind, there are the ever popular hats, probably the biggest selling item in NASCAR’s product line.
Hats offer, for one thing, a clear and yet modest way to show you’re a fan. It doesn’t quite disrupt an ensemble of clothing the way the multi colored and text laden racing jacket will. They can be customized to include the name and/or picture of a favorite driver, a custom feature also available for NASCAR shirts and tee shirts.
Of course, of all the different kinds of NASCAR apparel, the racing jacket turns the most heads when its wearer is walking down the street. Brightly colored and featuring the names of the different racing car related products whose advertisers sponsor the drivers, NASCAR jackets make quite an impression. Fans have them customized so they can walk around as if they belong to their favorite drivers.
There are also sweatshirts for cooler weather, and jerseys, and polo shirts for the warmer weather. These can be ordered in all sizes and can are available in a wide variety of colors.
A very popular sport among young people and children, NASCAR jackets, hats, and jerseys can often be seen at race events being worn on two generations of racing fans. Children not only favor the big showy items such as jackets and the comfortable everyday wear such as tee shirts, but an array of NASCAR apparel not likely to be seen by anyone other than mom and dad. Socks and pajamas adorned with racing logos, for instance.
Racing fans are loyal and often don’t forget drivers even after they’ve retired. NASCAR shirts and hats can be custom ordered with the names of drivers who no longer compete in the racing circuit.
NASCAR wear is only likely to become more popular as the sport continues to attract new fans. As with any very popular item or line of clothing, the desire to individualize it becomes as strong as the desire to be trendy and wear what everyone else is. Customizing NASCAR apparel allows the race fan to be part of a community while preserving his individuality.
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