All fundraising ideas need a little marketing to help them along. Even your fundraising calendars will benefit from a little marketing muscle on all the right places. If you do not know how to do this for your fundraising calendars then you have come to the right article. I am going to teach you here how exactly to market your custom calendars and help you succeed in your fundraising
• The basics: passive marketing – First up, you should setup your basic marketing for your fundraising calendars. This basically involves passive marketing where you just leave your fundraising calendars in your shop or business counter and then just advertise that you are selling calendars for fundraising.
Depending on the traffic that you get in your shop or place of business, you should get a decent amount of marketing done for your custom calendars. Make sure that you put up a sign saying that you are selling this for a worthy cause and people can help a lot by buying them. This is the most basic of strategies that you can start out with.
• Social Networking (the real kind) – Another basic and simple marketing strategy to help sell your fundraising calendars is to use your social network. By asking your friends, family and other colleagues to help out and sell your fundraising calendars, you can basically have direct marketing access to hundreds of people. Some of your friends and family might even buy your calendars, while others might be able to help you market your calendars in their places of work. If you have lots of friends and family you can easily sell lots of your custom calendars with little to no cost really in distribution.
• Social Networking (the virtual kind) – Now, the Internet is also a prime place to add some buzz in marketing and sell your calendars. Social networking sites like facebook and twitter can be your social marketing tools to help people become aware of your cause and your fundraising calendars. With just the right wall posts, shared links and twitter status changes, you can communicate the worthiness of buying your fundraising calendars in a blink of an eye. Just provide an easy way to buy your calendars for your online social network and you should easily reap the lightning fast benefits of internet marketing.
• Serious Advertising – Now, if those basic marketing tools are not enough for your fundraising calendars, you can then move on to some serious advertising. By putting up some great quality posters at key areas of your community, you should be able to get more people to buy your fundraising calendars. Keep in mind that you should emphasize the worthiness of your cause in those posters so that people can be compelled to buy them. Also, make sure that you put those posters at areas where lots of people pass by to maximize their impact.
• Event Marketing – Finally, if you are also putting up an event for your fundraising campaign, or simply there is an opportunity to piggy back on an existing event, you can try marketing your calendars there. Events of course are great opportunities for marketing since people are concentrated in one time and place. A well placed booth with the right marketing messages there can help you sell lots of fundraising calendars for your cause. So if there is an opportunity to participate in an event for you, try to sell your custom calendars there. This is effective marketing.
Great! Hopefully these marketing tips should help you a lot with selling your fundraising calendars. Good luck!
Author Resource:
Lea Delaney is specializing in writing articles on a printing company. Try to check out this website for more information about fundraising ideas , the best place to make your fundraising calendars thus helping you to raise essential funds and at the same time attract excitement to the crowd.
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