One of Europe's top holiday destinations, Malta's tourism industry was saved by the entry into the market of budget airlines, turning a worsening position just a few years ago to an island that has a vibrant tourism sector today.
With higher airfares than competitors in the Mediterranean the number of holidays to Malta had been declining for some years, but eventually the authorities gave in to the inevitable and allowed Ryanair to start flights to Malta - and the island hasn't looked back since.
Other airlines are now flying to the island's Luqa Airport, including easyJet and bmi, from not just the main UK airports such as Gatwick, but Bournemouth, Liverpool, Manchester and Newcastle - with good news for holidaymakers in Northern Ireland that easyJet are to start a Belfast service soon.
The net result of the skies opening up to the budget airlines is a wider choice of Malta flights for tourists, with a choice of departure times and airport, and lower airfares.
And while the UK market is the biggest for her tourism industry, more visitors are coming from elsewhere as the airlines have opened new routes to the island from other European cities - diversifying the tourist mix, becoming less dependent on the UK, and increasing the net number of holidaymakers spending money in the hotels, shops and other holiday related businesses.
The new routes include Milan, Rome, Barcelona, Madrid, Marseille, Seville, Stockholm, Valencia and Venice - allowing Italian, Spanish, French and Swedish people to more readily consider Malta for a holiday destination.
Malta Flight
All excellent news for the tourism industry. But it's not just the lower fares that those taking a holiday are benefitting from, as Malta's flag carrier is winning awards for excellence, while lowering their own fares to compete with the budget airlines.
In a recent satisfaction survey of passengers by the influential Which? consumer magazine in the UK, Air Malta was voted as one of the best, alongside Swiss Air, while the budget airlines were a lot less successful.
It's quite a turnaround for the island's national airline. Given that it's a small country with a population of just over 400,000 people there were justifiable fears that the airline might go out of business as the low cost carriers cut fares. But Air Malta has not just competed well on fares but provided a service that other - much bigger - airlines cannot match.
Coupled with the good hotels Malta has, the island now appeals not just to those who want a traditional two week holiday in the Mediterranean, but also for those who want to visit for a long weekend. Spa hotels are a big attraction, and some of the Malta hotels have been winning awards for excellence in the last couple of years, all adding to her reputation among tourists in the UK and Europe.
The capital is Valletta, and the main villages where people take Malta holidays are St Paul's Bay, Mellieha and St Juilan's. Mellieha has the best beach and the majority of people who take villas as opposed to staying in a hotel opt to stay here, with the Santa Maria Estate popular.
If you're wondering where you can go on a great trip that includes the journey there and back - consider Malta for a 2011 vacation.
Author Resource:
2011 Malta holidays are now online at yourmalta.com along with other resources for a holiday in Malta for next summer.
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