H1: Digital Showcases- The Perfect Way to Present Your Marketing Literature Online
H2:
Marketing, especially the digital realm has become a cornerstone of international business. The timeless question seems to be, how do I get my message and product to the consumer? For many companies a simple solution, and necessary part of their marketing campaign is a consumer-facing catalogue or guidebook. For some businesses, like companies centered on published materials, the catalogue itself is the product. As the world of physical publishing continues to trend further toward the digital world, many companies are asking themselves, how do I present my consumer-facing literature in a compelling and easy to navigate digital form. Direct Web Advertising has the solution: The Digital Showcase.
Utilized by companies such as Hewlett-Packard, HSBC, In Magazine, and Essence Tours, Direct Web Advertising uses your publisher’s pre-press pages to create an easy-to-use, interactive, and multimedia capable replica of your print edition. The Digital Edition user interface is simple and easy to use, it presents the catalogue or magazine as it is seen in its physical form, with the ability to easily flip pages forwards and backwards, complete with a visually satisfying page-turning animation. Digital Editions also feature the ability to effortlessly zoom in and out on the stunning hi-resolution images, view pages in an easy to navigate macro-mode, as well as print any Edition to create a physical copy.
Aside from simply providing a digital solution to a physical problem, the Digital Showcase can also enhance the reach and scope of your marketing campaign beyond the capabilities of its physical counterpart. Digital Showcases can be created in an online form, a desktop form, and a form specifically designed for mobile devices, options that allow a drastic increase in the reach of your marketing materials. Perhaps one of the most compelling features of Digital Showcases is their multimedia capability; your products do not have to just exist on the page, but they can literally spring to life with capabilities to link from YouTube™ or another embeddable media player. Additionally, The Direct Web Digital Showcases also allow viewers to easily share their experience with a friend, colleague, or associate via email with the simple click of a button.
Direct Web Advertising’s Digital Showcases are an easy-to-use, customizable, and visually pleasing comprehensive solution for digitally publishing your marketing materials. For examples of Digital Showcases, click here.
Author Resource:
Jeremy Toll is the author of this article on Digital Brochures .
Find more information about Online Print here.
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