For football fans, the World Cup is the most worthy event to be excepted, because there are some super stars will appear on the playground, even more the World Cup can be regarded as a war of commercial. In this grand feast, not only has the International Soccer Association and the South African World Cup Organization committee's form, also has Puma, MacDonald and so on well-known brand, even more, Chinese enterprises have appeared in this grand feast, as well as "China made".
Maybe in the people's eye, World Cup in South Africa has brought a large number of benefits. But actually it is not a fact, because don't talk about income, the cost is very high in South Africa World Cup. As far as we known, World Cup Organization committee has invested over 3.5 billion dollars in this world cup, was the most since the World Cup. But this already went far beyond anticipated, it is said many local authorities of South Africa already were heavily in debt.
According to this data, many professionals analyzed and trusted the income of this World Cup of South Africa is going to be unsatisfactory. The United Bank of Switzerland specially has published one report for the World Cup with even 32 pages, pointed out that the South African held World Cup must undertake wages completely, but the income is actually limited. Morever, the government of South African should bear the damage of worker strike and oversea tourist. It is known that this session of World Cup visitor from abroad will estimate less than 1,000,000 people.
Who are the greatest beneficiaries? It is likely to be FIFA, being the major governing organization of World Cup, the copyright of TV live is controlled by FIFA, and kept the income with balance trend. Data show that in 2009, FIFA's profit around 196 million U.S. dollars, and has nearly 10 billion dollars in financial reserves. No wonder some sports medias said that FIFA actually more like "board". Like sport brand Puma, for this World Cup, Puma sponsored some African teams, and helped the Ghana to succeed in entering the final match, broke through the record of African countries in the page of the World Cup.
With political pointed out, in addition to show own influence of soccer in South Africa World Cup, with the support of local residents, the economy of organizer had gotten positive effect, but due to the influence of global economy downturn, World Cup to South Africa and Africa can bring real economic growth remains a question.
In the eyes of people, it was a regret thing that there was no Chinese team. But you would see the Chinese shadow on the playground.
Looked at the whole playground, it was filled with Chinese elements. Vuvuzelas are popular with Africa's fans, but the worry for many players, even had a prohibition about playing, in fact, mostly made in China.
The footballs were kicked by Messi, Kaka, Rooney and Drogba and other players even more "Made in China." It is reported that the use of World Cup ball "celebrate" from a company in Jiangxi, It was hot issue of total 12 million ball came from China.
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